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As mobile messaging technology extends its reach into more countries, this has also increased our exposure to the darker side of messaging; Spam, Scam, abusive messaging and phishing attacks are all threats that are now prevalent within the mobile messaging space.  As a responsible provider operating in the local NZ messaging industry, we must adjust the way we operate to protect end mobile users.  The Mobile Networks require all messaging providers and users of their networks to make changes to better assist in the detection and prevention of spam, threatening messages and phishing attacks.  This is an industry-wide change and will apply to services using the A2P network.